Promoter

Promoter is MarketingSecrets.ai's built-in social scheduler and moderator. No iframe, no separate app — open Promoter from your sidebar. It's backed by your Brain and your connected social accounts.

What Promoter does

• Compose & schedule posts to Instagram, Facebook, YouTube, X, LinkedIn, and TikTok
• Moderate incoming Instagram comments and DMs with CoS-drafted replies
• Calendar view to see everything scheduled at a glance
• Drafts from chat — your Chief of Staff proposes posts, you approve with one tap

Compose & schedule

Two workflows:

1. From the Kanban board

Open the Manage tab. Three columns: Draft → Scheduled → Published. Drag a card across to change its state. Every card has:

• Caption editor with hashtag suggestions (pulled from past high-performers in your Brain)
• Media uploader (drag-and-drop, supports images + video)
• Platform toggles
• Schedule picker (timezone-aware, uses your workspace default)

2. From chat

"Schedule an Instagram post tomorrow at 9am with this caption: 'Three lessons from shipping a SaaS solo'"

Your Chief of Staff creates a draft in the Draft column of Promoter. You tap to edit or approve. Nothing publishes without your approval.

Comments & DMs

The Comments and DMs tabs surface unanswered Instagram activity, refreshed automatically. Each row shows:

• The original message
• A CoS-drafted reply (tone matched to your past replies)
• Send, Edit, or Skip buttons

The rule: your Chief of Staff drafts, you ship. Nothing external fires without your tap.

The unified Calendar

Month view with every scheduled post across every platform. Click a day to see what's queued, reshuffle by dragging, or insert a gap-filler post from your draft pool.

How publishing works

• The publishing queue is checked every 5 minutes — a post scheduled for 9:00 goes out within a few minutes of 9:00
• Instagram comments and DMs sync every 10 minutes, so the moderation tabs stay current without a manual refresh
• Social accounts are connected once — Promoter and your Chief of Staff share the same connection

Common routines to pair

• Morning Engagement Brief — daily 8am: top 3 unanswered DMs, highest-engagement post overnight
• Content Gap Filler — weekly Sunday: your Chief of Staff drafts 7 posts covering gaps in your schedule
• Comment Triage — every 2 hours: draft replies to new comments for your approval

See Routines for how to create these by chatting.

Next

• Integrations — connect Instagram, X, LinkedIn before using Promoter
• Chat tips — how to ask your Chief of Staff to draft posts