Attractive Character

Your Attractive Character is the public-facing voice of your business — how you sound, what you stand for, and the story you tell. Once it's set, your Chief of Staff writes in it: it checks your characters and voices before drafting, picks the one that fits the job, and tells you which it used.

You don't need to remind your CoS who you are every time you open the chat. The AC carries it.

What it does for you

Locks in your identity — the Identity tab:

• A backstory and origin story your CoS can reference in any piece of copy
• Your tagline, character archetype, and core flaw
• Polarity — the internal tension the character lives in (Logic vs. Emotion, for example) that drives the angles they argue from

Four tabs per character:

• Identity — who this character is
• Voices — one voice per content type (email, social, video…), each with its own style sheet
• Story & Hook Inventory — your real stories, indexed and mined for hooks
• Coaching Bot — a public chat bot that speaks as this character, ready to embed on your site

Supports more than one identity:

• Run a founder voice and a separate brand voice side by side
• Spin up a dedicated AC for a course, product, or sub-brand
• Each has its own voices, stories, and bot

Stays in your control:

• Edit the identity any time — every future write picks up the change
• Edit and Delete live right on each character's card
• Deleting a character removes its content, stories, and hooks after a typed confirmation

How you use it

1. Open Chief of Staff → Manage → Attractive Characters.
2. Hit New Character — you just name it, then fill in the Identity tab on its page (or use the Help me define my attractive character button to build it in a guided chat).
3. Add at least one Voice and a few stories to the Story & Hook Inventory.
4. Go to chat and ask your CoS to draft something — it picks the matching character and voice and names them.

If you only do one thing today: create your founder character and tell it your origin story. Every email, caption, and sales page after that will sound like you.